If I ask you what you did this year and you say, “Let’s see: I did ten tasks, every day for 200 working days, so I did 2,000 things,” then you’re completely worthless in adding value to the business. I can guarantee that anything you are doing ten of in a day is not going to be a WOW.

Check in with yourself and ask, “Is the project that I am now working on in my business going to be a WOW? At the end of the year when I get asked what I did this year and I say “I did X,” is everyone going to say “Wow!”? Are our customers going to buy a WOW? And are they going to talk about my WOW in somebody’s video?”

I was teaching a time management workshop in Bangkok, Thailand, and I was explaining that you have to be able to say yes to the most important projects and no to the unimportant.

I had a plant manager, a German gentleman in the class, and he came up to me and said, “What you are teaching is very true.”

I asked, “What do you mean?” He said, “You know, at the beginning of each year, I pick one or two things that are really important I need to do. Each month I pick one or two things to help get those done. Each week I pick one or two things. You know what I have been able to do? I only work 20 hours a week now, sometimes 15, because I get all of the work done. We have an award-winning manufacturing plant and we meet all of our goals and all of our quality standards. Also, I am getting promoted.”

So many people are so caught up, busy, tired, and working long hours. They are trying to do everything. They are not focused on the vital.

So let’s emphasize this again. Busy-ness is not business.