Web content development is the process of researching, writing, gathering, organizing, and editing information for publication on web site and can consist of prose, graphics, pictures, recordings, movies and other media assets. In today’s digital world any web content after its development has to be well managed and so the term web content management encompasses a larger context and is a collaborative process.
- Content creation
- Content updating
- Publishing
- Translation
- Archiving of content
- Retirement
Who are the different people involved in content management? They include the content writer, the editor, content managers, translator, publisher, administrator and other staff besides the consumer.
A content management system (CMS) is software that is used for content management and may include a document management system. While publishing for the web content management systems are used so that many people can easily interact with the content. Other areas of content management is in the inter office use of digital computer files, image media, audio files and electronic documents.
Today websites require content that is not only of interest to the site visitors but also such that it attracts the search engines. Thus the content has to be (SEO) search engine optimized. It is a special type of content writing that involves being conscious of and including special key words and tags in the content.
Another important feature of content management is the work flow which is facilitated by e-mail or automatic routing methods. The best example of a CMS is the online Wikipedia website that uses the Wiki software for collaborative content management. The system has a repository to store huge amount of content that enable effective search and retrieval.
The author of this article is Ricci Mathew of
Outsource Strategies International (
OSI), a US based company that offers services in
Search Engine Optimization, SEM,
PPC advertising for clients across the US.
