Use Compelling "Tag Lines" On All Your Marketing
By Louie Frias | On January 7, 2008 | In Email Marketing Articles | Rated 
I've used them for years in the mortgage and real estate industry with amazing results. Created correctly, they create curiosity in the reader prompting them to take action. That action is what we're all working so hard to achieve.
Placing a compelling tag line in your signature line of your email correspondence is a great way to prospect and make the most of a medium you are already using. You already send e-mail's to friends, family, and business colleges but perhaps you don't want to present your opportunity outright to them.
Let's face it, some of us have "burned some bridges" in pushing our opportunities to our friends and families.
Think about it, how many emails do you send out every day? How many do you receive every week? Put your email to work for you by adding a link to your signature file? That's all it takes.
Right now, a lot of people that you email on a daily basis may not be interested in your business opportunity. But imagine if one of them just found out she is pregnant and wants to explore options working from home. Or another gets injured on the job, and needs to make ends meet with something they can do lounging at home.
Your link is there, quietly waiting, whispering, "Click on me, I am offering you a chance to change your life".
In most email clients such as Outlook, Outlook Express, and some online email sites, you can create more than one signature file so that you change it up from time to time. And you should use a different one when emailing the same group more than once a week. You should never miss an opportunity to display your leadership. People are always looking for someone to lead them to the success they seek.
You never know when someone's situation or circumstances change or they are secretly unhappy with their current job. Suddenly, someone you least expect may be interested in what you have to offer, whether it's a product or a business opportunity.
The idea is to get as much exposure for your business or products as possible. Maybe one of your friends has a slow day at work and clicks on one of your links out of boredom and ends up making a purchase.
What about any email you receive you feel is funny or worthy of passing along to your own list? When they receive it, there's your tagline doing its job. And since sending email is free, so is this method of advertising.
To make this even more effective, take it a step further and add your link right above the story, joke or picture, with a little "brought to you by www.your-domain-name.com."
Before any of this can be truly effective, you do need to have somewhere to send your prospects that explains your business opportunity. That's the www.your-domain-name.com we were talking about. You also need to provide them a way to "raise their hand" and ask more questions or sign themselves up for your product or opportunity.
Sort People Effortlessly -
What do I mean by "sort"? Well, let's say you send an email with a joke you received or a link to a particularly good website or YouTUBE video. Some of your recipients are successful in what they are doing, and some are not. Don't presume you know which one they are.
THEY'LL do that. If they are unhappy in their current situation, they will be open to looking elsewhere, meaning they just might click. If they are happy in what they are doing, they might click out of sheer curiosity (because your tag line is SO interesting) or because they know someone who isn't happy or could use extra money.
Zero Pressure (Subliminal) Messages
Signature lines are your silent partners in that they "prospect" without pressure, without obligation, without you having to say a word! You didn't ask them to click a link or read more about your opportunity, your tag line did. More effective than calling people out of the blue when they may not be receptive to your call. Have you ever been called at a most inopportune time?
It's Always Better When It's Their Idea
When taking action is their idea, your efforts have paid off. Most people will resist for the sake of resisting. No logic. Just knee-jerk emotion, particularly if they have had, or know someone who has had a "bad" network marketing experience.
Extend Your Personal Reach
There is another advantage to signature lines in emails. It extends your reach for you. When you send an email to a friend or family member that is cute, funny, news worthy and is passed along, your signature line is passed along with it. Imagine sending an email that lands in someone's inbox who is unhappy with their income/job/situation. They might not know you, or maybe only know you only by name, but here is a chance for you to reach out to them.
Let's cover some examples of signature lines and where you would use them.
On All Outgoing Emails (even replies)
On All Posts You Make In Forums
On All Replies You Make In Forums
On All Posts You Make In Your Blog
On All Comments You Make On Other Blogs
Let me give you a real life example to help you understand the value of a strong, curiosity raising tag line.
Most any of them can begin this way.
"Learn Secrets Travel Agents Don't Want You To Know." Click here!
"How To Never Get Ripped Off When Getting A Mortgage." Click here!
You get the idea.
Think about what your product or opportunity offers, create a tag line for it and start using it on EVERYTHING you give out. Labels, business cards, pens, notepads, etc. Let these be some of your most valuable sales people
Placing a compelling tag line in your signature line of your email correspondence is a great way to prospect and make the most of a medium you are already using. You already send e-mail's to friends, family, and business colleges but perhaps you don't want to present your opportunity outright to them.
Let's face it, some of us have "burned some bridges" in pushing our opportunities to our friends and families.
Think about it, how many emails do you send out every day? How many do you receive every week? Put your email to work for you by adding a link to your signature file? That's all it takes.
Right now, a lot of people that you email on a daily basis may not be interested in your business opportunity. But imagine if one of them just found out she is pregnant and wants to explore options working from home. Or another gets injured on the job, and needs to make ends meet with something they can do lounging at home.
Your link is there, quietly waiting, whispering, "Click on me, I am offering you a chance to change your life".
In most email clients such as Outlook, Outlook Express, and some online email sites, you can create more than one signature file so that you change it up from time to time. And you should use a different one when emailing the same group more than once a week. You should never miss an opportunity to display your leadership. People are always looking for someone to lead them to the success they seek.
You never know when someone's situation or circumstances change or they are secretly unhappy with their current job. Suddenly, someone you least expect may be interested in what you have to offer, whether it's a product or a business opportunity.
The idea is to get as much exposure for your business or products as possible. Maybe one of your friends has a slow day at work and clicks on one of your links out of boredom and ends up making a purchase.
What about any email you receive you feel is funny or worthy of passing along to your own list? When they receive it, there's your tagline doing its job. And since sending email is free, so is this method of advertising.
To make this even more effective, take it a step further and add your link right above the story, joke or picture, with a little "brought to you by www.your-domain-name.com."
Before any of this can be truly effective, you do need to have somewhere to send your prospects that explains your business opportunity. That's the www.your-domain-name.com we were talking about. You also need to provide them a way to "raise their hand" and ask more questions or sign themselves up for your product or opportunity.
Sort People Effortlessly -
What do I mean by "sort"? Well, let's say you send an email with a joke you received or a link to a particularly good website or YouTUBE video. Some of your recipients are successful in what they are doing, and some are not. Don't presume you know which one they are.
THEY'LL do that. If they are unhappy in their current situation, they will be open to looking elsewhere, meaning they just might click. If they are happy in what they are doing, they might click out of sheer curiosity (because your tag line is SO interesting) or because they know someone who isn't happy or could use extra money.
Zero Pressure (Subliminal) Messages
Signature lines are your silent partners in that they "prospect" without pressure, without obligation, without you having to say a word! You didn't ask them to click a link or read more about your opportunity, your tag line did. More effective than calling people out of the blue when they may not be receptive to your call. Have you ever been called at a most inopportune time?
It's Always Better When It's Their Idea
When taking action is their idea, your efforts have paid off. Most people will resist for the sake of resisting. No logic. Just knee-jerk emotion, particularly if they have had, or know someone who has had a "bad" network marketing experience.
Extend Your Personal Reach
There is another advantage to signature lines in emails. It extends your reach for you. When you send an email to a friend or family member that is cute, funny, news worthy and is passed along, your signature line is passed along with it. Imagine sending an email that lands in someone's inbox who is unhappy with their income/job/situation. They might not know you, or maybe only know you only by name, but here is a chance for you to reach out to them.
Let's cover some examples of signature lines and where you would use them.
On All Outgoing Emails (even replies)
On All Posts You Make In Forums
On All Replies You Make In Forums
On All Posts You Make In Your Blog
On All Comments You Make On Other Blogs
Let me give you a real life example to help you understand the value of a strong, curiosity raising tag line.
Most any of them can begin this way.
"Learn Secrets Travel Agents Don't Want You To Know." Click here!
"How To Never Get Ripped Off When Getting A Mortgage." Click here!
You get the idea.
Think about what your product or opportunity offers, create a tag line for it and start using it on EVERYTHING you give out. Labels, business cards, pens, notepads, etc. Let these be some of your most valuable sales people