By Robert A. Kelly | On December 27, 2005 | In PR | Rated 
Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.
By Robert A. Kelly | On December 27, 2005 | In PR | Rated
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.
By Robert A. Kelly | On December 27, 2005 | In PR | Rated
In fact, here are three really foolish goofs made by too many business, non-profit and association managers.
By Robert A. Kelly | On December 27, 2005 | In PR | Rated
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.
By Robert A. Kelly | On December 27, 2005 | In PR | Rated
Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.
By Robert A. Kelly | On December 27, 2005 | In PR | Rated
…lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
In public relations, “junk” is more about attitude and lack of understanding than a measure of quality.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
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