By Robert A. Kelly | On December 26, 2005 | In PR | Rated 
You won’t be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
If you leave a star player sitting on the bench, you could be the loser.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
Shooting from the hip always creates anxiety.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.
By Robert A. Kelly | On December 26, 2005 | In PR | Rated
Leaders in the business world need public relations big time, and they show it every day.
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