By By Authors | On February 1, 2007 | In PR | Rated

When the media comes calling, do you know how to handle the situation to gain positive visibility for your company? Often, small business owners miss out on great opportunities—or turn a potentially positive situation into a negative one for their firms. Dealing with the media does not have to be scary or confrontational.

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By By Authors | On February 1, 2007 | In PR | Rated

Do you have a crisis management or crisis communications plan for your business or organization? Do you believe your business or organization is too small to need a crisis communications plan? Or do you believe that crises only happen to others?

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By By Authors | On February 1, 2007 | In PR | Rated

Media interviews can be difficult even for those used to public and media attention —but they can be downright terrifying for those who’ve never been in the media spotlight before.

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By By Authors | On February 1, 2007 | In PR | Rated

Business cards are one of the most common and seemingly un-creative communication tools in today's business world. This is exactly why you should make your business cards stand-out, and make an extraordinary and lasting impression compared to the competition for attention.

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By By Authors | On February 1, 2007 | In PR | Rated

The most important thing to remember about a Press Release is that it is one tool in a successful Public Relations campaign. Some believe the words “Public Relations” and “Press Release” are one and the same in meaning; others realize that a press release is a very useful tool in the overall public relations arsenal.

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By By Authors | On February 1, 2007 | In PR | Rated

For decades, companies have spent tens of thousands of dollars each year on the crafting, execution and distribution of press releases containing vital information about their recent achievements, acquisitions, product launches, and innovations to a wide array of news organizations; hoping and praying that the authoritative voice of the media will deem their release newsworthy and share it with you and I; the general public.

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