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» Bring Promotional Items to the Tradeshow, but Use Your Brain
By Wes Robertson | On January 24, 2008 | In Advertising | Rated
 
Most companies understand tradeshow booths, and that the bigger and more eye catching you can get the better. However, visit most of the booths and you'll find that people just don't get promotional items sometimes. A water bottle might be nice anywhere else, but they take up a lot of space and people generally don't want to have to carry them around everywhere. Keep them small and useful.
 
 
» Direct Mail Offers A Step Up To Achieve ROI
By Colleen Davis | On January 15, 2008 | In Advertising | Rated
 
Most executives have different opinions about direct marketing. Most of them however, believe that direct marketing is like throwing dollars down the drain primarily because of its very little response rate.
 
 
» Direct Mail Offers A Step Up To Achieve ROI
By Colleen Davis | On January 15, 2008 | In Advertising | Rated
 
Most executives have different opinions about direct marketing. Most of them however, believe that direct marketing is like throwing dollars down the drain primarily because of its very little response rate.
 
 
» How Competition Intelligence Can Get You Ahead
By Colleen Davis | On January 14, 2008 | In Advertising | Rated
 
I have always admired the military for how they do things. I mean, everything they do is according to how it has always been done. The way they talk, sit, and go about their daily routines. I guess tradition plays an important role in how they have developed military culture.
 
 
» Don’t Forget your Margins When Binding!
By Christopher Noble | On January 14, 2008 | In Advertising | Rated
 
Most Graphic Designers have learned early on that you need to take into consideration the finishing processes (folding, trimming, binding and finishing etc) before you progress too far with a design job.
 
 
» Uncovering Trade Show Secrets
By Colleen Davis | On January 11, 2008 | In Advertising | Rated
 
In order for you to become effective trade show hosts, not only should you need to know what your attendees want you to see, but more importantly, what they don’t want you to know. You need to uncover the secrets behind every action that your prospective clients convey when they step into your booth.
 
 
» Uncovering Trade Show Secrets
By Colleen Davis | On January 11, 2008 | In Advertising | Rated
 
In order for you to become effective trade show hosts, not only should you need to know what your attendees want you to see, but more importantly, what they don’t want you to know. You need to uncover the secrets behind every action that your prospective clients convey when they step into your booth.
 
 
 
» Direct Mail As An Effective Marketing Campaign
By Colleen Davis | On January 8, 2008 | In Advertising | Rated
 
Direct mail is a marketing strategy that is very popular among business owners, especially small enterprises. It is actually the process of sending your marketing collateral like your postcard printing pieces directly to your target market’s addresses. And it is usually done by post.
 
 
 
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