By Colleen Davis | On May 3, 2008 | In Advertising | Rated 
David Ogilvy, known as the “Father of Advertising” referred to a brand as a “product’s personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself.”
By Colleen Davis | On April 27, 2008 | In Advertising | Rated
Interactivity is a very important aspect of modern advertising. The ability of a consumer to feel like he is interacting – in real time or close to it – with a product or company can play a major role in getting that consumer to become a customer.
By Colleen Davis | On April 16, 2008 | In Advertising | Rated
Wouldn’t it be nice if you could read the mind of every customer who came into your place of business? If you knew what your customers were thinking, it would be simple to keep them happy, and keep them coming back, right?
By Colleen Davis | On April 14, 2008 | In Advertising | Rated
If I walk into a restaurant, from the moment I enter to the moment I leave I’m going to be aware of the service they’re providing. The food is going to be important, but to disregard the impact of the service would be a mistake.
By Colleen Davis | On April 11, 2008 | In Advertising | Rated
You pull a stack of letters out of the mailbox. You sort through them, one white envelope after another, over and over again. All you see are the names. One of them is for a company you’ve never heard of.
By Colleen Davis | On April 9, 2008 | In Advertising | Rated
Color brochures may be one of the most versatile items in your marketing arsenal. They are attractive, portable, and inexpensive, but perhaps their greatest advantage is that they are easily customized to take advantage of any opportunity that presents itself.
By Adam Taisch | On April 9, 2008 | In Advertising | Rated
Reservation Rewards offers deals that are next door as well as deals you’ll use on vacation, and Reservation Rewards is so much more than just restaurant and shopping discount program. It includes travel protection programs for increased peace of mind when you are away from home. Keep reading for more information on the great deals offered by Reservation Rewards.
By Colleen Davis | On April 7, 2008 | In Advertising | Rated
In the same way that you choose your postcard printing company, your designer selection is one of the most important tasks that you have for your marketing campaign. It is a daunting task
By Colleen Davis | On April 3, 2008 | In Advertising | Rated
Getting your product to your market is perhaps one of the goals you have to accomplish as a business owner. Mind you, the path to successful marketing of your product is not without any problems and troubles.
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